Whether you advertise on Marketplaces like Amazon , Flipkart or not, you probably hear about it on the news every day.
As a marketplace seller or even a vendor considering expanding to, you know competition is fierce.
The winners will be defined by their ability to focus on their overall business goals while adapting to changes on the platform.
The failures will waste their time blindly optimizing product descriptions and modifying bids until their business gets choked out (by the winners, of course).
But there’s a secret weapon a lot of winners rely on: An Marketplace agency or consultant they trust.
Here are a few ways to tell if it’s time for you to do the same.
1. You Don’t Have Time to Optimize and Manage Ads
At bbuddy, we try to treat each ASIN like it’s a single business. We look at the big picture, considering price, weight, and sales to determine the right bid for a product.
How do we do it? Well it’s not by staying up all hours of the day and night manually adjusting bids. We determine the best solutions and then make them at scale using in-house technology.
One of our clients, a reseller representing 70+ brands, was manually optimizing over 10,000 different SKUs before we collaborated with them.
Needless to say, they needed an at-scale solution to improve and optimize their Sponsored Products advertising efforts. We implemented the use of Sponsored Products Bulk Operations, which allowed Designer Living to have all of their products live in campaigns while also giving them the ability to apply product-level bids throughout the entire catalog.
2.Agencies know what really works
The amount of detail involved in efficiently managing an Amazon or Flipkart account can often become mind-boggling, leaving business clueless about what to do next. It requires a lot of time and effort to get to the depth of how things actually work on Amazon and Flipkart. Many businesses simply cannot afford to spend that much of time and energy in experimenting with things. An Amazon-Flipkart marketing agency has the capacity and capability to identify and solve issues in a short amount of time. An inexperienced seller may take weeks just to figure out a problem e.g. an unauthorized seller marketing a counterfeit of your product.
3. You Haven’t Invested in Branding (But You Know You Should)
If you’ve been putting off seemingly “fluffy” investments in your branded content, whether it’s A+ Content, Enhanced Brand Content.
More and more companies are taking the time to invest in these additional branding pieces with information and engaging images, and consumers will soon grow to expect them. They really do make your products stand out.
And when it comes to Amazon ,Flipkart, the more you stand out, the better.
We collaborated with them to modify the product description fields and build out custom creative including their brand story, enhanced images, and text placements.
4.An Amazon-Flikart Marketing Agency enables you to focus more on your business growth
It’s not an easy task to manage multiple marketing and sales channels at once, especially when it comes to selling on Amazon and Flipkart. Hiring the services of an Amazon-Flipkart marketing agency can save you a huge amount of time required to plan, implement, optimize and troubleshoot on Amazon and Flipkart. This time can instead be utilized for more strategic business activities, including business and product development. This allows staff to stay focused on core activities instead of spending countless hours with product feeds and figuring out what works on every channel themselves.
5. You’re Unsure How to Optimize Product Listings to Rank
Product content quality is a significant factor in influencing both organic rank and detail page conversion rates.
Unfortunately, most business owners and marketing directors don’t usually have time to sit down and study Amazon ranking, much less make the optimizations at scale.
Knowing which keywords to focus content around and having the resources to write out copy for individual ASINs are two challenges a great Marketplace agency can handle.
A great agency can also handle technical listing issues.
Take Air & Water, one of our Amazon Flipkart clients. Their alpha SKU drove a significant amount of revenue from their company catalog each week.
6.Tedious Daily Operations are Eating Up Your Time
We’ve mentioned this one a few times.
We’ve all heard the phrase “time is money” more than a few times. Business owners feel this more keenly than almost anyone else (except maybe parking enforcement officers).
Outsourcing tedious daily operations to an agency allows you to focus on overall business growth, product development, and other advertising channels.
7.You Can’t Seem to Get in Touch With Amazon Support
As a vendor, you may find that your Amazon or Flipkart rep is responsive or the first five or six months, and then they go silent and you don’t hear from them as often. After all, they’re also working with other vendors and their goals probably change.
In addition, while having direct access to Amazon and Flipkart is great, their reps still work for MARKETPLACE, not for your company. It’s not that they don’t want you to succeed, it’s just that their top priority is growing Amazon’s bottom line, not necessarily yours.
An agency, on the other hand, will always see your business as the top priority–because if they don’t, you’re not going to stick around for long.
In an ideal world, you work with an agency that has cultivated a strong relationship with Amazon and flipkart reps and teams that can really make a difference for you, whether it’s putting out a fire quickly or gaining access to a brand new Sponsored Products API.