Want to be known as a top seller on Amazon? Then you’ll need a good bulk of positive reviews. But instead of just focusing on the service side of things,bbuddy wants to show you why it’s just as important to focus on getting good product reviews, too. Here’s how.
1. Read Amazon’s Official Rules untill you understand clearly
Right of the shuttle, the best thing you can do for yourself is to get yourself so familiar with Amazon’s reviews rules,
To find the guidelines, just log into your Seller Central account and take a look at them there. If you haven’t yet signed up to sell on Amazon but are curious about what they entail, here’s a little Show of the things:
- Don’t offer free products in exchange for reviews, as Amazon outlawed this in October. The only exception is if you’re part of the Amazon Vine program.
- Don’t be the one writing the reviews for products that benefit you financially.
- Don’t offer money or a product in exchange for a review.
- Don’t offer a discount or promotion in exchange for a review. You can still do things like offer
- Don’t get biased people to write you reviews, like friends or family members.
- Don’t vote on the helpfulness of reviews, because that shouts ‘bias’ to Amazon.
- on’t swap a good review for a good review.
There are plenty more, but this is a bit of a short summary of what you should be avoiding.
2.Use Email Marketing Campaign to Gain Awareness to Your Product or Brand
It is totally fine to do everything you can to spread the word about why people should be buying from you and not your competitors. This is when you should be running promotions or offering coupons/discounts, as it’ll strengthen your chances of more sales. And the more sales you get, the likelier your chances of getting more Amazon reviews. Just make sure to keep offering stellar products, optimising your listings and photos, and responding to customers’ comments and questions super fast.
3.The Amazon Vine Program
Amazon has its own program for capturing quality, genuine reviews from their top reviewers, called the Vine Program.
The thing is, the Vine program is only available to Vendors (that is, brands selling via Vendor Express or Vendor Central), and Amazon takes care of all the logistics. The catch is that it’s a paid program. It can cost a couple thousand dollars to have Amazon run a Vine Review campaign.
4.Keep the Lines of Communication Open
One of the worst things you can do is settle at sending off a package once it’s been bought. If buyers ask questions, answer them right away (even after the purchase). Don’t be shy about sending follow-up emails (but don’t harass customers either). If a buyer hasn’t left feedback right away, then follow up with them 5 and 10 days after the product’s been shipped. And don’t just settle for the bland email Amazon sends out, but customise it and make it personalised. This is exactly where we come in so handy.
5.Using Social Media and Newsletters To Your Advantage
Asking customers subscribed to your social media pages and newsletter for reviews can also prove to be helpful and these are another potential source of positive and legitimate Amazon reviews. Chances are good that your existing Facebook fans have already bought an item from you, and asking them to support your business by providing a review can potentially lead to a positive review.
6.Finding Reviewers Who Have Already Reviewed Similar Products
Finding customers who have already reviewed products similar to what you are selling on Amazon should not be a daunting task. They can easily be traced if you go to your own product page and look for customers who viewed or bought similar items. Competitor’s reviews are also a good source to know what your competitors are good at and what you can do to improve your services. You can even contact these customers, if they have provided their contact details.
How to generate more product reviews on Amazon: our process
- Plan the promotion: How many product reviews do you need as a baseline to get started with other promotional activities like PPC Advertising ,Search ads ,Seo etc? For most products we recommend 25-40 reviews on each product page to begin with. This seems to be a number that has credibility with new customers.
- Create an outreach list: Make a list of Amazon Top Ranked Reviewers and past customers who might be interested in reviewing your product. It should be at least 3X as many people because not everyone you contact will want to write a review. You can often find the email address of Top-Ranked Amazon reviewers on their profile page. You could also use a review service to manage this aspect of the process.
- Follow-up: Perhaps the most important, yet tedious, part of the process is to follow up with everyone you sent a sample to ensure they actually write a review. This can be tricky because someone’s “screen name” on Amazon might be a pseudonym or otherwise unidentifiable as to who wrote it. You’ll want to ask each reviewer to send them the Permalink to their review.
- Set up your post-purchase email follow-up sequence to increase the number of reviews from organic sales. You can do this manually through the Amazon messaging system, or through 3rd party tools like Salesbacker or Feedback Genius.